We spotted this on Youtube yesterday and felt it was so good we had to share it. As far as we're aware, it was produced by the Belgian arm of digital agency Proximity Worldwide to demonstrate the simplicity of the Dymo Labelwriter. There's more info on their blog (if you're comfortable with what we think is Flemish!) According to the art director for the project, Jan De Coster, it appears to have won a CCB award which honours the best advertising campaigns in Belgium. Hats off to you, sir.